We’re thrilled to share some incredibly exciting news today! The Cake Blog, a leading destination for all things sweet and spectacular, is experiencing unprecedented growth. As we embark on our seventh year of inspiring bakers and dessert enthusiasts worldwide, we’re expanding our dynamic team once again to make this our biggest and best year yet. Our commitment to showcasing the most beautiful cakes and innovative baking trends has resonated deeply with our audience and beyond.
In just the past month, The Cake Blog’s influence has soared, with our content featured across prominent platforms like People, Today, Country Living, Real Simple, PopSugar, Delish, ediTORIal by Tori Spelling, Glo, and numerous other fabulous sites. This widespread recognition underscores our position as a go-to source for baking inspiration and expertise. Such an exciting trajectory means there has never been a more opportune moment to join our passionate community and contribute to a brand that truly makes an impact in the world of confectionery.

Discover Your Role: Freelance Cake & Baking Content Creator
Are you a wordsmith with an insatiable sweet tooth? Do you possess a keen eye for exquisite design and a profound respect for the artistry behind every perfect pastry? The Cake Blog is actively seeking smart, witty, and profoundly passionate freelance writers who are utterly obsessed with cakes and baking, and who hold a healthy admiration for the talented artisans who bring these magnificent desserts to life. If this describes you, or someone you know, then read on to explore an extraordinary opportunity to blend your love for writing with your passion for all things sweet!
Position Details: Remote Freelance Cake & Baking Writer
Position: Freelance Cake & Baking Writer
Location: Remote (Work from anywhere!)
General Description: This is a part-time, freelance writing position offering competitive pay. As a vital member of our editorial team, you will collaborate closely with editors to craft compelling and original content. Your role will involve producing two to four high-quality posts per month, ranging from trend analyses and baker spotlights to engaging recipe roundups and inspiring tutorials. This role offers the flexibility of remote work coupled with the opportunity to make a tangible contribution to a widely recognized and respected brand in the baking world.
Our goal is to continually provide our readers with fresh, inspiring, and expertly curated content that not only educates but also delights. You’ll be instrumental in shaping the narrative around the latest cake trends, celebrating innovative techniques, and sharing the stories of the master bakers who push the boundaries of confectionary art. We value creativity, originality, and a consistent voice that aligns with The Cake Blog’s established aesthetic and ethos.
Are You The Perfect Ingredient? Essential Requirements for Our Writers
To thrive in this role and contribute meaningfully to The Cake Blog, we’re looking for individuals who embody the following qualities and possess these essential skills:
- An Unwavering Passion for Cakes and Baking: While professional baking experience is not a prerequisite, an ardent love for the subject matter is crucial. We seek individuals who live and breathe cakes, who are genuinely curious about new techniques, ingredients, and the stories behind every delicious creation. Your enthusiasm should shine through in your writing, captivating our dedicated audience.
- A Superior Sense of Style with an Eye for Beautiful Cakes and Desserts: The Cake Blog is renowned for its stunning visuals and elegant presentation. We need writers who instinctively understand and appreciate aesthetic appeal, who can identify and articulate what makes a cake truly beautiful, and who can select imagery (or guide its selection) that resonates with our sophisticated audience.
- An Avid Social Media Savvy Individual: Beyond being an active Pinner, you should possess a strong understanding of and experience with various social media platforms, including Twitter, Facebook, Google+, and Instagram. Your ability to understand social media trends and how content performs on these platforms will be invaluable in crafting shareable and engaging articles.
- Proven Food Writing Experience, with a Preference for Blogging: We are seeking writers who can demonstrate a clear, concise, and captivating writing style, specifically within the food niche. Experience in blogging is highly preferred, as it indicates familiarity with online content structures, SEO best practices, and the conversational tone that resonates with blog readers. Please be prepared to showcase a portfolio that highlights your expertise.
- Strong Communication Skills with a Professional Demeanor: As a remote freelancer, exceptional communication is paramount. You must be able to articulate ideas clearly, provide constructive feedback, and interact professionally with our editorial team and, when necessary, with external collaborators. Responsiveness and clarity in all correspondences are key.
- Positive Attitude and Impeccable Deadline Adherence: Our fast-paced environment requires team members who approach challenges with optimism and who consistently meet deadlines. Reliability and a proactive work ethic are non-negotiable, ensuring a smooth workflow and timely publication of content that our readers eagerly anticipate.
- Familiarity with The Cake Blog’s Voice and Content: We expect applicants to be well-acquainted with our website, understand our unique editorial voice, and appreciate the type of content we publish. This familiarity ensures that your contributions will seamlessly integrate with our existing articles and uphold the high standards our readers expect.
What You’ll Bring to The Table: Key Responsibilities
As a Freelance Cake & Baking Writer for The Cake Blog, your primary responsibilities will include:
- Content Creation: Researching, writing, and editing original articles on a variety of cake and baking-related topics, including trends, recipes, baker interviews, event features, and DIY tutorials.
- Storytelling: Crafting engaging narratives that inform, inspire, and entertain our global audience, ensuring each piece reflects the unique voice and aesthetic of The Cake Blog.
- SEO Optimization: Integrating relevant keywords and adhering to SEO best practices to ensure discoverability and reach for your published content.
- Collaboration: Working closely with the editorial team through content outlines, drafts, and revisions to refine articles and ensure they meet our quality standards.
- Visual Curation: Assisting in the selection of high-quality images that complement your written content, aligning with the visually driven nature of The Cake Blog.
- Timely Delivery: Consistently submitting well-researched, polished articles by agreed-upon deadlines.
Why Write for The Cake Blog?
Joining The Cake Blog team offers a unique opportunity to grow your portfolio and enhance your presence within the vibrant food writing community. You’ll gain valuable exposure by contributing to a highly respected and widely recognized platform, connecting with a broad and engaged audience of baking enthusiasts, industry professionals, and fellow creatives. Enjoy the flexibility of a remote freelance position that allows you to work on your own schedule while still being an integral part of a collaborative and supportive editorial environment. This role provides a fantastic avenue for creative expression, allowing you to delve into topics you’re passionate about and influence countless aspiring bakers and dessert lovers around the globe. We offer competitive compensation for your expertise, ensuring your talent is valued as you help us continue to inspire and innovate.
Ready to Bake Your Mark? How to Apply
If you’re excited by the prospect of blending your writing prowess with your love for cakes and contributing to a leading online publication, we invite you to apply. Please follow these instructions carefully to ensure your application receives full consideration:
- Email Your Application: Send a detailed email to carrie{at}thecakeblog.com. Ensure the subject line explicitly states: “Writing Position Application – [Your Name]”.
- Introduce Yourself: In the body of the email, briefly introduce yourself. Tell us about your background, what fuels your passion for cakes and baking, and what excites you about the possibility of writing for The Cake Blog.
- Showcase Your Work: Include direct links to three relevant samples of your writing. These should ideally be food-related, with a strong preference for published blog posts or online articles that demonstrate your engaging style and ability to connect with an audience.
- Share Your Social Presence: Provide links to your primary social media accounts (e.g., Pinterest, Instagram, Twitter, Facebook). We’re keen to see how you engage with communities and curate content online.
- Explain Your Fit: In a concise paragraph, tell us why you believe you would be an exceptional fit for this specific role at The Cake Blog. Highlight your unique skills, perspective, and how you envision contributing to our content.
- Reveal Your Inspiration: Share your top three favorite blogs or magazines (not including The Cake Blog). This helps us understand your influences and the types of content that resonate with you personally.
Application Deadline: Please submit your complete application by Sunday, April 27th, 2014. We encourage prompt applications as we are eager to welcome a new talent to our flourishing team!
We look forward to reviewing your application and discovering how your unique voice can enrich The Cake Blog community!